“Being Original”

Being close to our customers, putting them at the centre of all creations. Being quality artists, in style and kindness for everyone, always. Being on the wave of emerging trends, still remaining keepers of the great classics of casual and sporty style.

Being Italian and citizens of the world at the same time. Gazing at America, reading with Italian eyes.  Being accessible to everyone, so that our collections are not a luxury for the few, but a reality for many.

Being ground-breaking in choosing fabrics and interpreting our customers’ expectations and styles. Being a family, a guarantee for parents. Being friendly with children and their heroes, and surprising with them our little customers. Being a source of inspiration for those who want to freely express themselves and live in an original way.

That’s how we are, Original as the customers who choose us.


  • 2012 January 1, 2012, January 1, 2013

    Original Marines opens another 16 stores in Italy (in addition to the existing 512 franchise stores and the 65 direct ones). At the same time the brand bets it all on the foreign markets with a strong program of requalification and development of those areas already covered (Saudi Arabia, Armenia, Lebanon, Morocco and Czech R.) and by opening new stores in strategic markets (France, Slovakia, Turkey, Libya and Ukraine) reaching a total of 78 stores, 45 of which are managed by Lifco.

  • 2011 January 1, 2011, January 1, 2012

    Group turnover exceeds 200 million. Disney, Imap Export Spa partner in years, honours Original Marines with the Quality Product Awards 2011 under “Integrated marketing and communication” category.

  • 2010 January 1, 2010, December 31, 2010

    The SELL-OUT registered by the company is equal to 20 million items, a very interesting goal despite the strong “crisis”; in the same year Original Marines wins two major awards at the “Campania Awards”: best communication strategies and best budget performances 2009.

  • 2008 January 1, 2008, January 1, 2009

    A plan to increase the average areas of sale and the introduction of new exhibition structures is launched, in order to give more space to first-months collections and news such home wear and girls stockings. The expansion plan, combined with new restocking business strategies, lead to a 9% increase in the average sales volume per store, compared to 2007.

  • 2007 January 1, 2007, January 1, 2008

    Sales volume and shops keep on growing despite stagnant domestic demand conditions. Databank Institute for Research honours Original Marines with the coveted “Company to watch 2007” award in childhood field. Original Marines brand is given the leadership in the medium/medium-cheap segment with a 9,0% market share.

  • 2005 January 1, 2005, January 1, 2006

    Original Marines TV commercial “The Rules” wins the coveted Key Award under Fashion and Beauty category.

  • 1998 January 1, 1998, July 12, 2000

    A multi-year licensing agreement is signed with Warner Bros., multinational entertainment company, for the use of Looney Tunes characters on garments from Original Marines collections. From this date onwards, in addition to using its own brand, Imap Export S.p.A. starts using the licensor’s trademark limited to certain lines.

  • 1993 January 1, 1993, January 1, 1997

    Very significant year for the company that changes its distribution strategy: from wholesale to one brand store. In ten years the network of franchised stores reaches 340 units, to which more than 40 direct dealers must be added, and around 15 already present on foreign markets, both European and non-European.

  • 1986 January 1, 1986, January 1, 1992

    Entrepreneurs’ dynamism and competitiveness lead them to look at Far-East market, especially China, as a source of supply, thanks to the abundance of textile raw materials; even today, the bulk of the production comes from that area. Meanwhile the company’s offer evolves, expanding the range up to the realization of a complete line of casual wear and sportswear for the whole family.

  • 1983 January 1, 1983, January 1, 1985

    Imap Export S.p.A. was born, thanks to the initiative of a group of Neapolitans entrepreneurs that specializes in the import of casual garments to be sold at a competitive price. The success of the initiative depends on the choice of decentralizing the production in Countries characterized by low manpower costs, the first Country chosen for the production is Brazil; the pilot phase starts with the import of white T-shirts then dyed. From 1983 to ’92 approximately 25 million of them are sold.

View our History


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Original Marines wants to constantly improve and knows perfectly well that the best way to increase the value of its products is to listen with great attention your judgment, and always trying to accommodate your needs.

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